Press Release Assignment (comms211) 10-01-10

Press Releases are generally written by people in the Public Relations department...this is not really my style, I have come to discover through this attempt that I'm not very good at writing press releases thank heavan I'm majoring in Print. If you're wondering what a press release is though, it's a news release written by a public relations person advocating a specific company. They occur when major news happens, when a company is releasing a new product, or in this case SHUTTING DOWN, and it was my job to make this sounds happy...not easy for me. So here is the attempt :)

The Walton Corporation

Media Relations-1200 Breakview Avenue-Luckyville, Utah-801-432-6681 EMAIL: walton@corp.edu

CONTACT: Nicole Hillstead

801-554-6134

FOR IMMEDIATE RELEASE

Nov. 1, 2010

Luckyville Plant To Be Shut Down

LUCKYVILLE, Utah--After 25 years of operating in Luckyville, Utah, Walton Corporation pans to announce that it has been forced to shut its doors and put the 25,000-square-foot facility up for sale.

By closing this facility, Walton Corp. will be able reduce costs enough to keep the other two plants they own in Minneapolis and Pittsburgh, and remain a profitable company. 

“Unfortunately the launch of our potentially profitable new product, Touch and Learn Books, was hindered by the introduction of a similar product that entered the market just before we released our product. This event caused a major decrease in revenue, so we feel that it is best to close the plant that operates in Luckyville, Utah.” Said CEO of Walton Corp., Susan Walton.

Approximately 300 jobs will unfortunately be lost through the closing of the Walton Corporation facility; however, CEO Susan Walton is staying positive.

“I understand that many jobs will fall through the closing of our facility, but I am at least gladdened to inform Luckyville that the closing will not be completed until Dec. 31, enabling those that feel the need to look elsewhere for a job will have time to do so."  Walton said.

Severance pay will be given to all those that worked at the Luckyville plant in hopes to help the families affected by the Walton Corp. changes.

Walton Corporation has been in business since 1978, manufacturing educational software for kindergarten through sixth grade.  There are facilities in both Minneapolis and Pittsburgh. For more information about Walton Corporation see the web site www.waltoncorp.com

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